Objective:
Use EHR (electronic health records) to capture doctors’ attention before, during, and after patient visits, promoting Eli Lilly therapies without being disruptive.
My strategy utilized best practice to provide helpful tools to doctors for selecting suitable patient populations, provide education, and streamline the prescription process. This highly innovative approach massively accelerates sales, by providing assistance within an environment that our target uses daily.
Result:
To be launched in Q2 2023.
