Spotify Advertising

Brand Positioning

Brand Audit

Trend Analysis & Insight

Brand Positioning

The "All Ears On You" brand positioning reminds advertisers that fully immersed listeners are more receptive to their message.

Objective: Get the Ad World to reassess how they perceive Spotify Advertising with a new brand positioning that fuels growth.

In collaboration with the agency, I created a positioning that proved how audio is superior to other forms of advertising, because it reaches a crowd that’s in the zone, rather than one that mindlessly scrolls through their feeds. 

"All Ears On You" proves that an audience of active listeners is a better audience for advertisers.

Result: Ad-Supported Revenue reached a record 15% of Total Revenue in Q4 (40% y/y growth) and continued to grow in the following quarters.