Objective:
Leverage social listening to identify emerging trends and assess how they impact Morgan Stanley’s communication and strategic decisions.
My work provided critical insights concerning Morgan Stanley and its competitors, particularly Goldman Sachs. The reports highlighted opportunities for the firm in areas such as sustainability, investments, and customer acquisition.
Result:
The reports prompted the firm to accelerate its sustainable investment strategy, increase DEI efforts, and to embrace new customer segments. During that time the stock price rose by over 30%.
