Objective:
Counter the afternoon slump in sales across all U.S. geographies with a campaign that inspires customers to get an afternoon refresher.
The core idea was to connect people’s needs, whether it’s wanting a recharge, or looking for a quick refresh, to the brand’s new line of beverages. To succeed, my strategy used digital channels to continuously deliver personalized calls-to-action (via display and paid social) that drive to store.
Result:
The campaign resulted in a 4% sales increase across U.S. stores, and a 15% lift in loyalty program sign-ups year-over-year.
